Scripts
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From award-winning docu films to 30-second OTT ads, I’ve worked on videos that have wracked up millions of views.
The Long:
Retail, and just about any business these days, runs on videos. Paid ad placements and inspiring feature-length films require good writing, and over the last three years I’ve been Backcountry’s primary scriptwriter. I’ve written and ideated projects that have netted millions of views and hundreds of thousands of dollars in attributed revenue. Below are a few of my favorite.
Holiday Gift Guide
Backcountry releases a Holiday Gift Guide each year packed with the most “out there” gifts you can imagine. It’s a big hit. This year, we took it to the next level and made a creative, OTT ad for all your streaming platforms.
My role: I helped develop a story, write a script, and finally make adjustments (more or less promotional heavy) for different audiences.
Reception: The holiday ad performed well, bringing in customers unfamiliar with the brand and doubling the performance of our last highest-grossing Holiday Guide.
Category-Focused OTT Ads
Backcountry has hundreds of products for dozens of outdoor pursuits. Some customers are interested in skiing while others like snowboarding. To combat disinterest, we designed an ad for each category.
My role: Ideate several stories that relate to customers interested in specific categories, pitch ideas to leadership, and finally, write scripts.
Like what you see?
Stick around and check out some more of my projects.