The Goat Goes Hollywood
More yearly foot traffic than Disney Land—that’s what The Grove, LA’s legendary shopping center, promises. We snagged a 23,000 sq. ft. spot to feature the highest-quality outdoor goods in the biz.
Big Stores = Lots of Words
Big stores bring lots of customers, but they also take a lot of copy. I led that team that filled this space with words in the way of way-finding, product knowledge signage (in the voice of our outdoor expert Gearheads), hangtags, and art.
